World Cup to 'change world's view of Africa'

PARIS (AFP) — Danny Jordaan, head of the South African 2010 World Cup organising committee, said on Friday he wanted to transform people's world view of Africa through the staging of a successful tournament.

Visiting Paris, Jordaan said the event would be an opportunity "to change people's perception of the African continent. We have to see Africa as a continent for investment in tourism and trade".

He added that the tournament, the first Africa will have staged, was a chance to put the whole continent in general on the map and "celebrate the best" it had to offer. [READ MORE>>>]